Job Responsibilities

• You will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns.
• Negotiate and procure the desired advertising space and media slots.
• Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
• Developing advertising strategies and campaigns, and create ad schedules to most effectively reach the desired audience.
• Ensure ad quality and placement, as well as relevance to campaign objectives.
• Coordinating and overseeing the development and launch of campaigns.
• Proofreading advertising material before launching campaigns.
• Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates. (Track ad money spent, and return on investment)
• Monitoring audience and media trends, practices, and new technologies.

Job Requirements

• Bachelor's degree in advertising, marketing, communications, or similar.
• Strong ability for interpreting analytics
• Knowledge of online marketing and a good understanding of major marketing channels
• Good understanding of social media KPIs
• Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
• Must be enthusiastic, passionate, and eager to learn.
• Detail oriented work style with good time management and organizational skills
• Excellent spoken and written English (impeccable spelling and grammar)